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Magnus Purple Coneflower

Echinacea purpurea 'Magnus'

  • Magnus Petals Stay Perfectly Horizontal, Never Drooping Like Other Coneflowers
  • Cold Hardy: Thrives in Zones 3-8
  • Grows 2-4 ft Tall, 1-2 ft Wide
  • Showy Purple, Pink Blooms From Early Summer to Late Summer
  • Deer Resistant, Drought Tolerant, Heat Tolerant
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Plant Size

Planting & Care

Where to Plant

  • Sunlight: Magnus Purple Coneflower thrives in full sun, requiring at least 6 to 8 hours of direct light daily. While it can tolerate partial shade, you will notice fewer flowers and weaker stems that may flop over without enough sun.
  • Soil: This perennial prefers well drained soil and is not picky about pH. If you have heavy clay, mix in some organic compost or aged bark to improve drainage, as "wet feet" during the winter can cause the roots to rot.

Watering Requirements

During the first growing season, water your Coneflower twice a week to help the root system reach deep into the soil. Once established, Magnus is remarkably drought tolerant and only needs supplemental water during long dry spells. Inconsistent watering during the heat of summer can lead to smaller, pale blooms and premature drooping of the foliage.

Pruning Tips

This plant blooms on new wood, so the best time to prune is in early spring just as new growth appears. You can cut the dead stems back to the ground to make room for fresh stalks. Deadheading spent flowers throughout the summer encourages the plant to put energy into new buds rather than seed production, though many gardeners leave the last round of seed heads standing to feed goldfinches in the winter.

Fertilizer Needs

Apply a balanced, slow release fertilizer or a layer of compost in early spring as the plant wakes up. Avoid using high nitrogen fertilizers late in the summer because this promotes tender green growth that will be easily damaged by the first frost. A light touch is better here, as over-fertilizing often results in plenty of leaves but very few of those iconic purple flowers.

Delivery and Shipping

Shipping Rates

Ships in 7-10 business days • Tracking provided • Weather protected

Under $50 $9.99
$50 - $99.99 $14.99
$100 - $149.99 $16.99
$150 - $198.99 $24.99
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Specifications

Plant specifications
Plant Characteristics Cold hardy, Low Maintenance, Native, Flowering, Deer-resistant, Clay Tolerant, Heat Tolerant, Drought resistant, Attracts Butterflies, Attracts pollinators, Container Friendly
Hardiness Zone 3a, 3b, 4a, 4b, 5a, 5b, 6a, 6b, 7a, 7b, 8a, 8b
Sunlight Full sun
Height 2-4 ft
Width 1-2 ft
Watering Needs Moderate
Preferred Soil Chalky, Clay, Loamy, Peaty, Sandy
Growth Rate Moderate
Growth Habit Upright
Blooms In Summer
Flower Color Purple, Pink
Foliage Color Green
Native Yes
Suitable Space Outdoors
Plant Name Echinacea
Botanical Name Echinacea purpurea 'Magnus'
Species purpurea
Cultivar Magnus
Class Asterales
Does Not Ship To AK, HI, ID, MT, PR

Frequently Asked Questions

What is the mature height and width of Magnus Purple Coneflower?

  • Magnus Purple Coneflower reaches 2-4 feet tall and spreads 18-24 inches wide at maturity. This hardy perennial thrives in USDA zones 3-8 and develops strong, well-branched stems perfect for cut flowers. Plant it in back borders or as a specimen where it has room to reach full size.

Does Magnus Purple Coneflower grow well in my planting zone (e.g., zone 9)?

  • Magnus Purple Coneflower thrives in USDA zones 3-8. If you're in zone 9, this variety may struggle with excessive heat and humidity. For warmer zones, consider heat-tolerant native alternatives available at naturehills.com.

How much sun does Magnus Purple Coneflower need—full sun or partial shade?

  • Magnus Purple Coneflower thrives in full sun and loves hot summer weather. This prairie native can handle harsh, sunny locations and poor soil conditions. Plant it where it gets at least 6-8 hours of direct sunlight daily for the best blooms and strongest growth.

Is Magnus Purple Coneflower drought-tolerant once established?

  • Yes, Magnus Purple Coneflower is very drought-tolerant once established. As a native prairie plant with deep roots, it handles periodic drought and poor soil conditions well. Plant it in full sun and expect it to thrive in harsh, dry locations after the first growing season.

Does Magnus Purple Coneflower need fertilizer, and when?

  • Magnus Purple Coneflower thrives in poor soil and rarely needs fertilizer, as these prairie natives are adapted to lean conditions. Over-fertilizing can actually reduce flowering and make stems weak. A light application of compost in early spring is sufficient for this hardy perennial available at naturehills.com.

How do I deadhead or prune Magnus Purple Coneflower for more blooms?

  • Deadhead spent Magnus blooms by cutting stems back to the next flower bud or leaf node to encourage continuous flowering through fall. Since these stems reach 2-4 feet, you can cut them back by one-third in midsummer for bushier growth. Leave final blooms for winter bird food.

Is Magnus Purple Coneflower deer-resistant or attractive to wildlife?

  • Magnus Purple Coneflower is highly attractive to beneficial wildlife including butterflies, bees, and hummingbirds, while being naturally deer-resistant. The spiky seed cones also provide winter food for birds. Plant in sunny locations where you want to encourage pollinators without worrying about deer damage.

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